Norfork Brewing Labels
The Problem
Norfork Brewing Company approached us with the need to redesign their beer labels to stand out in a crowded market. We had to find a way to give their labels a fresh, modern look while still maintaining the retro vibe they had become known for. We resized the labels and added crucial information such as SRM and IBU to help customers make informed decisions when selecting their beer. Additionally, we utilized 3D graphics to add depth and dimension to the artwork, further enhancing the brand's visual appeal.
Challenge 1
Balancing the need for a modern look with the brand's retro aesthetic
Challenge 2
Finding a way to add critical information without making the labels feel cluttered or busy
Challenge 3
Altering existing retro artwork to create a three-dimensional effect that complemented the feel of the brands artwork while still to create the feeling of fresh and new
Our Solution
At the end of the project, Norfork Brewing Company had a new and improved label design that elevated their brand and helped them stand out in a crowded market. With a modern look that still paid homage to their retro roots, the new labels were a hit with both customers and the brewing community alike.
