Candee Urban Wear: A Clothing Line for the Modern Cannabis Culture
The Problem
Candee is a dispensary that offers a variety of cannabis products and services for recreational and medicinal purposes. They have a loyal customer base and a strong brand identity, but they wanted to reach a wider audience and diversify their revenue streams. They approached me to design a clothing line that would showcase their brand and attract new customers.
I accepted the challenge and created Candee Urban Wear, a clothing line that combines urban aesthetics and cannabis culture. The clothing line consists of t-shirts, hoodies, jackets, hats, and accessories that feature the Candee logo, slogan, and mascot. The designs are inspired by the urban streetwear trends, such as graffiti, hip-hop, and skateboarding. The colors are vibrant and eye-catching, such as blue, green, purple, and red. The elements are playful and fun, such as splatters, waves, and canisters.
The clothing line is aimed at the young and trendy consumers who are interested in cannabis and fashion. The clothing line communicates the message that Candee is not just a dispensary, but a lifestyle brand that celebrates creativity, diversity, and freedom. The clothing line also helps Candee stand out from the competition and create a loyal fan base.
Challenge 1
Balancing the cannabis and urban themes in the designs. I did some research on both cultures, and consulted with some experts and influencers. I incorporated elements that were authentic and respectful to both.
Challenge 2
Complying with the legal and ethical regulations regarding cannabis marketing and branding. I was careful not to make any false or misleading claims, or to promote any illegal or harmful activities. I also respected the intellectual property rights of other brands and artists. I consulted with some lawyers and regulators, and followed their guidelines and recommendations.
Challenge 3
Meeting the expectations and needs of the client and the consumers. I communicated and collaborated with them, and listened to their feedback and suggestions. I also tested and evaluated the designs, and made any necessary adjustments and improvements.
Our Solution
Candee Urban Wear was a successful and rewarding project that I enjoyed working on. I learned a lot about cannabis and urban culture, and how to design a clothing line that combines both. I was able to create a clothing line that met the goals and objectives of the client and the consumers, and that showcased my creativity and skills as a graphic designer. I received positive feedback and recognition from the client. I’m proud of the work that I did, and I look forward to working on more projects like this in the future.
